Features Every Business Website and Why Your Business Needs a Virtual IT Department
Building even the simplest of websites takes careful thought and consideration. You have to determine your audience, budget, and overall style, all while considering your product. And while every website is different, there are seven key features that every business website should have to ensure usability…and possibly even profitability!
About us page
An about us page gives customers more in-depth company background, mission and goals, and information about the staff, adding a personal touch to the sometimes cold world wide web.
This one is obvious, but it bears repeating! Your customers need to be able to easily reach out to you via phone number, email, and mailing address.
Blogs gives companies the ability to share updates, news, and helpful tips. They’re all also excellent for SEO, because search engines pick up on fresh content! (Statistics back up the viability of blogs, as well: Leads generated via inbound marketing tactics like blogging & social media cost 62% less.)
Social media integration
It is imperative that you integrate your social media with your website. Not only does it promote company’s web presence and build a following, but it also boosts SEO.
Call to action
You have to give your visitors every opportunity to interact with and eventually patronize you, whether it be buying your products, requesting more info, or signing up for a newsletter. For this reason, it’s important to have link like “Request more info”, “Buy Now”, and “Subscribe”.
Every website should have a menu that visitors can easily access, understand, and navigate.
Due to the increase in web traffic through tablets and smartphones, websites that adapt to these smaller screens are much more readable. (Again, the stats don’t lie: Mobile now accounts for 10% of internet usage worldwide, more than double over last 18months.)
An Information Technology department is one of the biggest small business operational costs, and you might find it hard to justify this expense. Rest assured, though, this necessary expense can be done cost-effectively.
As a small business, your IT infrastructure footprint need not be big nor complex and usually does not require onsite IT Support staff. However, most small business owners are not IT experts, so finding the right mix of technology and support solutions is the key to keeping IT costs under control.
To start, it’s important to understand what typical IT operations consist of:
- IT Support Staff
With the advent of cloud computing and hosting services, you now have very diverse options.
Maintain application and infrastructure onsite and outsource support and maintenance
Or, outsource everything (application hosting, security, web hosting, systems maintenance, and support) to a Virtual IT Department.
There are exceptional benefits to the latter option, including:
Physical safety of equipment at outsourced data centers is paramount. These facilities are equipped with multiple ISPs, huge generators, Redundant High Availability environment, and perfect cooling, etc.; all things many businesses are sure to lack. Theses environments are built to last and to withstand disasters, and are available at a fraction of the cost of buying and maintaining your own equipment.
Outsourced technology is often the latest and greatest generation of what’s available, which can outperform the type of equipment most small businesses can afford.
Maintenance and support are handled by highly qualified and skilled specialists. We’re talking about folks most small businesses couldn’t afford to add to their in-house payroll.
You really can benefit from a Virtual IT Department while enjoying significant cost reductions. If you want to provide the best products and/or services and increase your profits by keeping overall IT operational overhead costs down, Virtual IT is the way to go.